ADVERTISING
EXPERIENCE
Copywriter at Bose in-house creative agency, responsible for creating concepts, story guides, delivering assets, and managing outsourced agency work for global campaigns and touchpoints.
HIGHLIGHTS
LEWIS HAMILTON SUPERFAN VIDEO
ASK:
Create video for social media channels featuring Lewis Hamilton & Bose Headphones 700 (built-in voice assistant) with a 25-35k production budget, and less than 4 hours to shoot
SOLUTION:
A surprise video featuring Lewis Hamilton superfans trying out the new ‘Lewis Hamilton Voice Assistant’
RESULTS:
One of the most viewed posts on the Bose instagram (61k+ views), Mercedes F1 instagram (305k+ views), and Mercedes youtube (4.8m+ views), with Lewis Hamilton continuing to have a connection with one of the featured fans a year later.
Won a Merit at the 60th Hatch Awards
Launch of Bose Gaming Headset
ASK:
Create messaging for Bose’s first dual use gaming & lifestyle headset
Produce and write product story guide, website page, reseller assets, and social media assets for launch in US, Canada and China
SOLUTION:
Core message - Play Everything
Important points - 2-in-1 headset
RESULTS:
Product overperformed 20% above sales targets
BOSE SOCIAL MEDIA ASSETS
Responsible for creating content for a wide array of social media programs, including Mercedes F1 partnership work, holiday selling campaigns and organic & paid social media and working with paid influencers.
